Westside Triathlon

Westside Triathlon Club approached me for help designing new tri suits, hats, and merchandise. Instead of only refreshing apparel, I created a full brand identity that gave the club a stronger, more modern presence across all touchpoints. The goal was to make athletes feel proud wearing the brand, express movement and energy, and ensure strong visibility during open-water swims, long rides, and road runs. I developed a bright, forward-moving visual system built around motion, clarity, and confidence. The identity works across race suits, apparel, accessories, and digital assets, giving the club a unified look that stands out in training and competition. The full rollout was handled end-to-end, from brand development through to production-ready designs.