Rygg

Rygg was founded by Dr Steven Andrews, a leading upper-limb surgeon who treats motocross and motorsport athletes, professional rugby players, stunt performers, and other high-demand individuals. The brand, created by his wife, translates his expertise into a consumer product line of hot- and cold-recovery creams, supported by a team of athlete ambassadors. I designed the Rygg website to clearly introduce the brand, explain the purpose and benefits of each product, and highlight the ambassador community. The UI/UX focuses on clarity, credibility, and practical product education, making it easy for users to understand how the creams work and when to use them. The final design sits confidently within the existing brand and gives Rygg a clean, trustworthy digital presence for launch.