Mrs Gibbons

Mrs Gibbons Flowers had a strong following in Brisbane but was relocating to the Hunter Valley and needed a brand and website that would appeal to a more discerning market, particularly wedding stylists and event designers. Their existing identity felt dated and wasn’t supporting the quality of their work or the clients they wanted to attract. I redesigned the brand and created a new visual direction that felt elevated, editorial, and contemporary. The website was built around spacious layouts, refined typography, and subtle motion, bringing a sense of craft and personality to the experience. It intentionally sits slightly off-grid, creating a distinctive look that stands out in a crowded category. The combination of the refreshed brand and the expressive, editorial website helped reposition Mrs Gibbons Flowers in their new market. It’s one of my most-asked-about projects, with many clients citing the design, motion, and overall feel as the reasons they reach out. I handled the full brand and UI/UX design and oversaw the development to ensure the final result matched the creative intent.