McKim's Jewellery

McKim’s Jewellery Design is a Brisbane institution, producing unique handcrafted pieces for more than 20 years from their Milton Park Road studio. Their brand and website no longer reflected the standard of their work or the expectations of a contemporary jewellery audience. The previous site didn’t showcase products at all, limiting both discovery and sales potential. I refreshed the brand identity to bring it into the present while preserving the equity and character McKim’s had built over two decades. The visual direction combines classic typography for headings with a modern sans-serif system for body content, creating a balance of heritage and contemporary clarity. I then designed a new Shopify website that gives proper space to Craig’s craftsmanship. The UI and UX focus on simplicity, photography, and a clear product journey, allowing the work to speak for itself. The site positions McKim’s as a modern, premium jeweller while honouring its long-standing reputation. I led the brand refresh, UI/UX design, and oversaw the Shopify development to ensure the final experience aligned with the design intent.