Leid by Design

Leid by Design is the practice of Human Design coach, psychologist, and occupational therapist Lily Eid, who wanted to consolidate her three disciplines into a single, cohesive brand. Her new visual identity was complete, but she needed a digital presence that clearly explained her holistic coaching model and guided her audience through a complex offering. I designed a website that brings her work together in a structured, accessible way. The project centred on information architecture: understanding how Human Design, psychology, and occupational therapy intersect, then creating a framework that communicates this without overwhelming users. I shaped the content strategy, clarified service pathways, and designed a calm, supportive interface that aligns with Lily’s coaching style and resonates with her primarily female audience. The result is a clear, grounded digital experience that presents her practice with confidence and makes it easy for individuals, teams, and leaders to understand the value of her integrated approach.