Energy Catalyst

Energy Catalyst is led by Dr Mark Patterson, an advisor in power systems transformation who works with government and industry on the future of solar and renewable energy. His work centres on solving one of solar’s biggest challenges: how to store and supply energy reliably, especially during peak evening demand. The subject matter is highly technical, abstract, and difficult for most people to understand. I created a full brand identity and digital presence that brought simplicity and clarity to Mark’s work. This included a modern, minimal visual identity, a suite of custom icons and infographics, and a clean website that breaks down complex ideas into accessible explanations. A major focus was information architecture, turning dense systems thinking into a structured narrative that makes sense to policymakers, partners, and the energy sector. Alongside the brand and website, I designed presentation materials and slide decks that help Mark communicate his models and recommendations with confidence. The final system is simple, modern, and technically grounded, a clear representation of Energy Catalyst’s work in shaping the future of renewable energy.