Bloom Drop

BloomDrop approached us with a clear shift in direction. They wanted to move away from event floristry and build a scalable product-based business. I helped them reposition their offering by creating a brand that productised flowers in a simple, memorable, almost fast-food-style system that felt fresh in the floristry space. I led the brand direction across identity, packaging, messaging, and art direction. From there, I designed a bold, expressive Shopify website that brought the product model to life and supported a smooth customer experience. I oversaw development and ensured the final build felt cohesive, distinctive, and commercially ready. BloomDrop now sits as a product-first floral brand with a clear niche and strong digital presence. (Unreleased).